Bowflex Ad

This ad is purposed towards males and sporting the male dominance and attractiveness scheme. Sexuality and attractiveness is one of the most prominent features of today's ads and this one in particular is meant to appeal towards the male desire to look defined. It not only depicts a man who has rock hard abs and an obviously toned body but it states that you can get into shape like this for only $10 a month. This ad contributes towards the male feeling of competition among other males.