I think this add is definitely a shock value advertisement. It is a very simple add, color and production wise. The add is simple a picture of a burrito and text, all in black and white so the focus is both on the burrito wrapper and the text. It is interesting that the burrito is in a wrapper, Chipotle doesn't even show the actual food in the burrito, the audience has no idea what is in the meal or how appetizing it looks. The add is very sexual. Taking literally, it doesn't really make sense but the marketing technique is to an audience that would understand the sexual innuendo. It is a sexual joke directed towards women's idea of what they want in a man for sex, but the humor is more of a young men type of humor, the group that typically has low sexual jokes and fantasizes over sex.

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