This ad definitely speaks to one gender and to a certain identity. This speaks to men, because for the most part men are more interested in the NBA then women are. Also it speaks to a sense of identity, because for many men the players depicted are iodls or role models. Each player depicted is also an NBA champion that has one a championship with there team. There are asking the audience who will be the next role model, and will you be there to witness it. I think this is a great ad, because it sparks interest for the future events, but it also makes us think back to who we idolize and role model.
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