The value that is most obvious that this ad projects is love. This ad suggests that the perfume relates to love. Possibly that women who are in love and loving life wear this kind of perfume. The woman and man in this ad are both happy and in love. This ad attracts women to the perfume because the woman on it is beautiful and happy with a loved one. It might attract women who want or have a lifestyle similar to this woman on the cover.
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