Journal 5

This is an ad for adidas shoes. The actual ad states, "the first thing she notices....are your shoes" I was surprised by this ad because even something as simple as tennis shoes are being sold through sex appeal. The ad is saying that with a pair of adidas shoes girls will like you or want to have sex with you. The ad also depicts a vision of gender. With the girls underwear around her ankles, women seem promiscuous. Men are also shown to only be looking to have sex through every aspect of their lives, even the choice of shoes they buy.